CASE STUDY LIVE
Frikom Ice Cream Day Serbia 2019
Frikom is a market leader in the production and distribution of ice cream and frozen foods in Serbia. Since 2016 Frikom wants to promote its famous ice creams for children in a fun and engaging way, so as in previous years we have ideated and organized a one-day open space event called Frikom Ice Cream Day on Belgrade Fortress which concept in an inspiring and creative way tells the story about the world of Frikom ice cream.
The whole concept and setting of the event through a variety of content presented the Frikom World of Ice Cream to all its visitors, and at the same time creating a rich experience of unforgettable memories. Children, parents, grandmothers, and grandparents through play and fun received the passports as tickets for memorable trips, experienced the Worlds of Adventure, Joy & Play, enjoyed the performance of the children's choir Čarolija and play Jagodići. Numerous marketing activities were present at the event, from jongleurs and animators to clown balloon shaping and face painting. The event generated a high number of visits to Kalemegdan, leaving this year's Ice Cream Day the most successful so far!