CASE STUDY DIGITAL
Orbit Serbia Digital Campaigns 2018
Orbit® is a truly global brand, whose clean and fresh mouth feeling is enjoyed by millions around the world. For Mars Wrigley Confectionery and its iconic product of sugarless chewing gum we have developed and executed three digital campaigns in 2018 which originated as national ATL campaigns - "Love Your Coffee, Love Your Smile", "Fresh To The Finish" and "Decorate Holidays with a Smile".
Three campaigns consisted of wide array of digital marketing activities, starting from the development of creative solutions, creation of digital marketing activations with gift designing, over digital brand awareness and engagement paid campaigns up to influencer marketing with original content production, we have refreshed the brand activities on social media and managed to produce high results, both organically and in paid advertising.