CASE STUDY LIVE

Urban Beer Crew 2019

What

Building a strong brand for a client doesn’t happen by chance. One great example is the organization of the HoReCa on-demanding activities for Apatin brewery by MPG Belgrade in August 2019.

How did we set and achieve all our goals to make this campaign one of the most successful in our agency in 2019?

The Urban Beer Crew program was designed to promote beer brands’ key concepts in a unique way and to spread a message of the products’ quality through various activities organized in selected pubs in the five towns all over Serbia. For the three months of the campaign MPG Belgrade was leading the communication with selected pubs providing them all necessary logistical and organizational support. Our call center was also at their disposal for all organizational queries and additional information.

WOW

The nine selected pubs had a possibility to choose between the five of ten offered activities from the Urban Beer Crew booklet – one premium plus four standard activities. The pubs had the freedom to create a timeline when the chosen activities for some of the available beer brands will be organized based on their schedule. MPG Belgrade did a great job with the social media campaign as well by posting the sponsored announcements on the pubs’ Facebook and Instagram pages a few days before the events while optimizing for both engagement and store traffic.

Not only that Urban Beer Crew program gave a new experience to the consumers, but it has also increased the sales volume for selected beer brands in the targeted pubs. On the other hand, the program has added value to the pubs as well. This campaign is important for us as we have implemented the new HoReCa on-demand activities organizational model where we have used the digital platforms as a new communication channel with our client providing them the information in real-time.

See the video and photos below and feel the amazing experience!

9

pubs in total

10

types of pub activities

33

activities in total

3k

guests in pubs

110k+

digital campaign reach

8k

digital campaign engagement

Gallery

 IMG 6969 copy
 ubc1
 REP 3427
 ubc2
 385A0923
  89A7933
  89A7923
 IMG 7050 copy
Quote

#urbanbeercrew #apatinbrewery #jelenpivo #staropramen #bavaria #nikšićkopivo

Case Studies - LIVE

Case Study live
P&G Trial Caravan 2019
Case Study live
Telenor ''Brzinom do zvezda'' 2019
Case Study live
Doritos Challenges 2019
Case Study live
Jelen Embassies 2019/20
Case Study live
Urban Beer Crew 2019
Case Study live
AskGamblers Awards 2019
Case Study live
The UniCredit CEE forum Belgrade 2018
Case Study live
Orbit White Sampling Serbia & Montenegro 2018
Case Study live
Frikom Ice Cream Day Serbia 2019
Case Study live
RODA plane banner
MPG Retail - Music makes the world go round