CASE STUDY LIVE
Telenor ''Brzinom do zvezda'' 2019
The first-ever event „Telenor Brzinom do Zvezda” was held in Belgrade in Štark Arena. Through this inspiring BTL project for Telenor Serbia, the first mobile network in Serbia, we wanted to raise awareness among participants about Telenor’s support to athleticism and increase sports engagement among children. It was needed to envision activities for 9-10 years old participants in athletics/running finals.
Apart from the finals, we prepared the Telenor zone, a unique and special part of the arena dedicated to the project itself. Telenor zone had 5 sport subzones: Warm-up zone, Sport polygon, Retro zone, Stretching zone, and Relax zone, while each promoting athletics as a basic sports event. Lots of different games in each zone like the long jumps, throwing the hoops, and many others entertained the kids and kept them mindful that they can hardly wait their turn to try out the interesting games.