CASE STUDY LIVE
P&G Trial Caravan is sampling, BTL activity that is running already 3 years in Serbia. During the 9 months period, 320k women received a sample of P&G brands. Throughout the project, we have introduced the customers to the benefits of P&G products, with Ariel, Always, Lenor, and Fairy in focus.
The project has defined targets per age and sex having as the target group only women between 18-64 years old. We had the field and plug-in activities around 17 cities in Serbia on the most frequent locations like the main square, shopping malls, retails, streets, universities, and door-to-door sampling. In the field, we were handling teams up to 100 promoters collecting personal data in different cities.
months campaign duration