CASE STUDY RETAIL
Nikšićko half pallet display
Nikšić pivo is definitely the most popular beer in Montenegro, but also one of the favourite beers in Serbia. In 2022, this brand made some changes, primarily in the logo, but brand values remain the same: nature, mountains and freshness. As an agency, we were expected to propose a more modern design of impressive settings in line with the traditional brand values and new logo. Our task was to design and produce a half pallet display and a 60x40 cm display
We decided to emphasize the mountains in a different way, and that is through the positioning of the shelves, which are arranged so that they go alternately diagonally. The allusion to the mountains is more than clear. Next, we wanted to emphasize the distinctive green color, and we achieved this by illuminating the plexiglas on the sides of the shelves. And finally, we wanted to highlight the two most popular SKUs in KA - which are CAN and OWB.