CASE STUDY RETAIL
Make creative sales promotion mechanism in KA which will result in increase of brand awareness and sales, and at the same time communicate core brand values of Skittles.
Target group were teenagers, but they are hard to be seen in stores, so we have designed something very special to attract their attention – Fun Box. Fun Box is inflatable booth where participant in promotion had to enter and complete the task - collect 5 papers in the same color for 20 seconds and win incentive. Papers in five different colors are floating in the air so it is not easy to catch them. We have prepared one incentive type for each paper color. Hostess and the mascot animated the customers, explaining the rules of activation.
CONTACTS ACHIEVED VS PLANNED CONTACTS
UEPS AWARD FOR BEST STORE PROMOTION ACTIVITY