CASE STUDY DIGITAL
Mionetto Prosecco & Belgrade Fashion Week 2019
This year we have announced the presence of Mionetto Prosecco brand on the Belgrade Fashion Week.
During the Fashion week, we made stories and actively shared it with our fans. Mionetto Prosecco had corner and mirror which were used for Instagram activation. The mechanism was simple and attractive - to share a photo from Mionetto Corner or Mirror at Belgrade Fashion Week, use #mionettoprosecco, and tag @mionetto_srb.
The unique connection between BTL and digital activity of this high-class brand gave extraordinary results. Belgrade Fashion Week is an event in which Mionetto Prosecco definitely should be present with some extraordinary activations. Mirror with lights - because we know the target group well was a key to a lot of high-quality content made for social media.
Activation resulted in 35 User Generated Content for one night made from Mionetto corner and Mirror!