CASE STUDY RETAIL

Merchandising during a crisis

What

COVID-19 is unquestioningly having a massive impact on the world, none more so than on retail merchandising.

While demand for necessities like food, water, and other products has remained elevated for a number of weeks. Perhaps the greatest challenge retailers are facing are supply constraints that delay or limit their ability for essential products to make it to store shelves.

National chains taking actions such as limiting store hours or the number of customers in-store while simultaneously trying to satisfy the increased demand for goods. Keeping locations stocked and staffed during this period has perhaps become the greatest challenge of all.

WOW

National chains taking actions such as limiting store hours or the number of customers in-store while simultaneously trying to satisfy the increased demand for goods. Keeping locations stocked and staffed during this period has perhaps become the greatest challenge of all.

During the crisis, you have to listen to the needs of the customers, and you have to be ready to react very quickly in a short time. This requires a large number of people in the field, as well as constant support to ensure that every shelf in all stores has the required products.