CASE STUDY RETAIL
While some of us remember this gum from our childhood and enjoyed the delicious, one-of-a-kind sweet Juicy Fruit gum for years, the younger population had a chance to try it for the first time - now Juice Fruit has longer-lasting flavor!
As a part of the launch campaign for Juice Fruit gum, MPG did a large scale sampling BTL project in Serbia.
During 2 months Juice Fruit teams visited Belgrade, Novi Sad, Niš, and Kragujevac.
In order to attract attention from youngest people which was our target group, MPG developed the set up that was very creative and interesting.
We have chosen the most frequent places for this setup - shopping malls and the GamesCon festival, so a very large number of people were able to see it and communicate with the Juicy Fruit promo team. Part of set up was promo crane while people had a chance to win the prize from interacting with it and also a back wall for funny photos for visitors. In this way, we achieved the targeted number of distributed samples and the large visibility of the campaign.
Taste buds did not know what hit them when they tasted Juicy Fruit
Taste buds was like “Isn’t this great?”
Students took a break and tried the new Juicy Fruit gym
People was like “What is going on?” when they got the sample in bus
Gamers were motivated to win when they tried Juicy Fruit
Buds got a roller coaster feeling when they tried Juicy Fruit
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#juicyfruit #wrigleys #mars
