CASE STUDY RETAIL
Jelen beer is a traditional Serbian beer that underwent a significant redesign in 2020. Accordingly, our task was to design an impressive display and end gondola with an integrated fridge, that would present the refreshed look of Jelen beer in the right way. Our goal was to draw the attention of consumers with the design and functionality of the display and present the brand to them in the right way. When we manage to do all this, sales growth will be inevitable
The biggest challenge was to reconcile two different approaches: traditional and modern. That's why we decided to combine fluo tubes with modern materials, such as illuminated Plexiglas. We highlighted the new Jelen striking way. Finally, we set up current communication that can be changed easily and cheaply. In the end, we got a display that represented exactly what Jelen beer is: quality and design
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