CASE STUDY DIGITAL
Jägermeister #SaveTheNight - Night Meister's Party Online Streams
The project “Night Meisters Party” was made during the state of lockdown in Serbia with the purpose to help employees in clubs and citizens in isolation. During April and May, five parties were streamed live on Jägermeister Serbia Facebook, Instagram and Youtube channel as well as on the channels of supporting clubs and DJs.
Night Meister Party Timetable:
24.4.2020, 5pm – 5am – twelve-hour stream with Tijana T from Drugstore
01.5.2020, 8pm – 11pm – party stream from Hype club with Danijel Cehranov, Nexie & John Belk
08.5.2020, 8pm – 11pm - party stream from Gajba club with Peppe La Funk, Marko Nastić & Vuk Smiljanić
16.5.2020, 20pm – 12am – party stream from Drugstore with Feloonezy, Kӣr & Komplex
23.5.2020, 6pm – 9.30pm – party stream from Puberaj with wet dreams: Fakir, Dachony & Aleksandar Zec
This project was announced as one of the best organized and conducted projects in the Jägermeister network around the globe.
The concept achieved great success that created a buzz on social media resulting in more than 200 user-generated content before and during the streams.
The relevancy of the content of this project is most visible in the metric frequency of viewing content which is 1,39. Besides that reach of overall content posted regarding the project Night Meisters Party is more than 800K.
Regarding the indulgence of Jägermeister fans – they reacted well leaving a high amount of comments and reactions related to the project. During the project, the Jägermeister account gained more than 200 new fans!