CASE STUDY LIVE
Doritos Challenges 2019
DORITOS ® isn’t just a chip.
It’s fuel for disruption — their flavors ignite adventure and inspire action.
For Marbo Serbia and the Doritos brand, in 2019, we have organized numerous Doritos BTL activities just for the bold named Doritos Challenges!
We started our Doritos activities by visiting the largest shopping malls – crowded with our target group. Consumers were provided with an opportunity to taste intense Doritos flavors. The target group was also located at the faculties and they were delighted with strong Doritos flavors: Nacho, Taco, and Hot Corn. We also visited some of the coolest cafes where consumers were dared to try unique and bold challenges.
In return, we had prepared some amazing Doritos gifts!
One of the most venturesome challenges in our activities was in approaching the unknown person with the line „To me, you are so macho, that is why I’m giving you my Doritos Nacho“. Bold ones who participated in the activities dared to call the waiter: „Love, can I get a bill?“ Visitors could choose the hottest guy or girl in the cafe and ask them „for a fiery love triangle“! The third participant was Doritos, of course. We created a unique customer experience to ensure the engagement momentarily and had a lot of fun!