CASE STUDY DIGITAL
Clipsy Marbo Instagram AR Winter Holidays Filters 2019
Winter holiday season is always something special for us, but also for our client Marbo - Clipsy. They wanted to create something that will show their consumers that Clipsy is always part of their special occasions. They thought about Instagram AR filters with New Year's motive - and our creative team made a magic.
Two specially designed AR filters with XOXO, Santa Claus, Raindeers and Clipsy motives made holiday spark and consumers were trilled choosing beetween Clipsy Santa Clause or Clipsy Cheese Raindeer masks. Clipsy AR filters were connected with Clipsy’s main campaign in this period, focusing on wide and delicious range of shapes and flavors!
AR filters were online for 22 days, from 24.12.2019 till 15.1.2020. During that time, the total number of Impressions was 910.626. Besides this, the total number of times someone took a photo or video that featured an effect belonging to this owner were 13.925. From this number, 24,44% of content were published/shared on Instagram.