CASE STUDY RETAIL

Airwaves Cherry Games 2019

What

Get ready for something stronger!

Airwaves launched a new flavor in the May of 2019, so MPG created a BTL sampling campaign for the new Airwaves Cherry Menthol in order to raise awareness among the target group in Serbia with the new product. We have collaborated with gaming rooms, Mc Donalds, S-Box®, and we also had outdoor promotions throughout the campaign. During one month of the campaign, the MPG promo teams visited three cities - Belgrade, Novi Sad and Kragujevac. Promo teams encouraged people to show their strength and taste a new flavor with Cherry and Menthol.

WOW

The main campaign character was the Cherry Man who is strong, but he is also gentle, funny, a bit goofy

He challenged visitors at the Cherry Games setup to beat him in playing arcade games. Cherry Games was the most attractive part of the campaign with great visibility on Ada CIganlija and with the frequent visits on sunny days.

Visitors had the opportunity to play on the boxing, pinball, hammer machines, and fun cabin while having the chance to beat Cherry man in order to get a sample from the MPG promo team. People were delighted and excited about Cherry games so this concept created the opportunity to reach a high number of targeted samples.

90k+

people tried something stronger!

5k

gamers have shown their power in gaming rooms

50k

people tasted the new flavor after their Maestro meal in McDonald's

10k

Students got a power surprise in their S-Box®

19.5k

people who have beaten Cherry Man

6k

people from Novi Sad and Kragujevac shown their strength and have beaten Cherry man

Gallery

 airwaves cherry games mars mpg beograd (2)
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 airwaves cherry games mars mpg beograd naslovna
 airwaves cherry games mars mpg beograd
 airwaves cherry games mars mpg beograd (4)
Quote

#airwaves #cherrygames #adaciganlija

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