CASE STUDY RETAIL

Airwaves Cherry Games 2019

What

Get ready for something stronger!

Airwaves launched a new flavor in the May of 2019, so MPG created a BTL sampling campaign for the new Airwaves Cherry Menthol in order to raise awareness among the target group in Serbia with the new product. We have collaborated with gaming rooms, Mc Donalds, S-Box®, and we also had outdoor promotions throughout the campaign. During one month of the campaign, the MPG promo teams visited three cities - Belgrade, Novi Sad and Kragujevac. Promo teams encouraged people to show their strength and taste a new flavor with Cherry and Menthol.

WOW

The main campaign character was the Cherry Man who is strong, but he is also gentle, funny, a bit goofy

He challenged visitors at the Cherry Games setup to beat him in playing arcade games. Cherry Games was the most attractive part of the campaign with great visibility on Ada CIganlija and with the frequent visits on sunny days.

Visitors had the opportunity to play on the boxing, pinball, hammer machines, and fun cabin while having the chance to beat Cherry man in order to get a sample from the MPG promo team. People were delighted and excited about Cherry games so this concept created the opportunity to reach a high number of targeted samples.