CASE STUDY DIGITAL

wet n wild digital campaign #wildinspiration

What

A collaborative digital campaign, #wildInspiration, was created to spark some inspiration for all makeup lovers. Four influencers, who embody the core values of the wet n wild brand and have a wide following among people of all ages and interests, were involved in the campaign.

Over the course of three months, we shared various videos and photos to promote the most popular wet n wild products, along with four makeup tutorials, spreading the main message of the campaign - that we should draw inspiration from diverse sources and follow that inspiration while staying true to ourselves. ;)

Our #wildInspiration influencers and main actors of the campaign were:
Aleksandar Perić, Anja Stefanović, Ana Nikolić, and Jana Radulović.

WOW

Through mixed collaboration, we managed to make this campaign quite organic, promoting the brand and the campaign's message to both old and new audiences on the Instagram profiles of influencers and the official channels @wetnwild_serbia on Instagram and Facebook.

The campaign was an overall great success, resulting in over 90K user-generated content pieces and 33K video views.